Snap Fitness Launches 24/7 Reformer Pilates with Your Reformer | A UK Fitness Gamechanger?

There’s a big shift coming to the UK fitness landscape.  Snap Fitness, the 24/7 gym franchise with 135 clubs across the UK and Ireland, has announced a groundbreaking partnership with Your Reformer: an Australian company shaking up how Pilates is delivered in commercial settings.

This collaboration aims to bring Reformer Pilates onto the gym floor, blending small-group instructor-led classes with on-demand digital programming via an integrated kiosk system.  It’s a concept that’s already seen success in Australia and New Zealand, and now it’s heading for a full rollout across Snap Fitness clubs in the UK.

So what exactly is Your Reformer? And why is this partnership making waves in the Pilates and wider fitness industry?

Who Is “Your Reformer”?

Founded in Melbourne by Emma and Ben Stallworthy, Your Reformer started life during the pandemic as a simple but brilliant concept:

• Renting commercial-grade reformer beds for $39 AUD per week to home users, priced roughly the same as one studio class.

• Pairing those rentals with on-demand, app-based classes: a “Peloton for Pilates” approach.

• Expanding into selling reformers to studios, gyms, and hotels looking for flexible solutions.

The business scaled rapidly across Australasia and recently entered the US market, with reformer beds selling for around $2,500 USD, about half the price of traditional premium studio reformers.

What sets Your Reformer apart is its hybrid business model: it’s not just about selling equipment, but creating an ecosystem of reformers, content, and smart kiosks for both home and commercial users.

“From a commercial perspective, what’s exciting is we’ve got studios that are partnering with us and using our products all over the world. Most of them, 50-60%, are doing digital classes as well. They’re putting in kiosks so students can take autonomous classes on a machine without an in-person instructor.”
— Emma Stallworthy, Your Reformer

Snap Fitness’ Strategic Move

Snap Fitness’ partnership with Your Reformer is designed to differentiate their gyms in the highly competitive 24/7 franchise market.  While most gyms focus on cardio, weights, and HIIT, Snap is introducing a premium, low impact offering that appeals to a wider demographic, including older members, people in rehab, and those seeking a mind-body approach.

Here’s how it works:

 Reformer + Kiosk Pro System

• Each club installs 6 to 12 reformers in a small studio space.

• A sleek digital kiosk, paired with wireless headphones, streams 800+ on-demand Pilates classes.

• Members can train autonomously 24/7, choosing sessions that suit their level and time.

Instructor-Led Classes (Optional)

• Franchisees can also schedule live group Reformer sessions to complement the digital programming.

Seamless Member Integration

• Classes are included within standard membership pricing, with no extra cost in the initial rollout phase.  However, experience from Australia shows that existing members are prepared to upgrade their memberships by approximately £5.00 per month to add the Reformer sessions to their Gym membership - giving an excellent return for capital employed.

Andy Carr, Fitness Experience Manager at Snap Fitness EMEA, explains:

“The demand for Reformer Pilates is at an all-time high.  This investment gives us a huge opportunity to stand out in the market and elevate our member experience.”

Ben Stallworthy, Managing Director of Your Reformer, adds:

“By introducing a dynamic, low-impact workout that supports strength, mobility, and wellbeing, Snap is redefining what’s possible in a traditional gym setting with the support of our elite reformers and digital solutions.”

Why This Matters for Pilates Professionals

This move signals a major shift in how Pilates is accessed:

• Traditional studio-only Pilates is meeting the convenience of 24/7 gyms.

• Digital platforms like Your Reformer’s Kiosk Pro are enabling members to practise Pilates without waiting for scheduled classes.

• Gyms are beginning to normalise Reformer Pilates as part of mainstream fitness, rather than a niche boutique offering.

For Pilates instructors and physiotherapists, this raises important questions:

• How will virtual Pilates classes affect demand for live instruction?

• Will gym-goers who discover Pilates this way eventually seek deeper, instructor-led experiences?

• Could this increase public awareness of Pilates, ultimately benefiting both gyms and studios?

What Are the Opportunities?

While some may see this as competition, there are opportunities for Pilates professionals to engage:

Instructor Roles in Gyms
Snap clubs may still schedule live instructor-led sessions, creating teaching opportunities in hybrid environments.

Wider Awareness = More Demand
As more people try Reformer Pilates at the gym, many will want more personalised instruction, driving them towards boutique studios and 1:1 sessions.

Consultancy & Training
Gym staff will need basic Reformer familiarisation, safety awareness, and programming insights—areas where Pilates specialists can consult and support rollout.

Reformer on the Gym Floor – Gamechanger or Gimmick?

This isn’t the first time gyms have introduced Pilates, but it is the first large-scale attempt to integrate Reformer Pilates with digital self-guided programming in the UK.

It could:

·        Expand Pilates’ reach to demographics who might never walk into a boutique studio

·        Normalize Reformer Pilates as an everyday fitness option

·        Provide a stepping stone for members to seek deeper, more personalised sessions

But it also raises concerns about:

·        How safe and effective autonomous classes are for complete beginners

·        Whether franchise staff are adequately trained to support members with setup & technique

·        How it might impact perceived value of instructor-led Pilates

What Should Pilates Professionals Do?

• Stay Informed. Know what Your Reformer and Snap Fitness are offering so you can speak knowledgeably with clients.

• Emphasise Your Expertise. Automated sessions can’t replace the precision, feedback, and progression a skilled instructor provides.

• Consider Partnership. Some professionals may find opportunities consulting or teaching within hybrid gym environments.

Ultimately, this rollout could grow the ‘Pilates Pie’ : more people will discover the benefits, even if they start on a gym floor kiosk. The key for Pilates professionals is to position themselves as the trusted experts who take clients beyond the basics.

Take Away

This Snap Fitness & Your Reformer partnership is a bold move to make Pilates mainstream in gyms: blurring the lines between boutique and big-box fitness.

For the Pilates profession, it’s both a challenge and an opportunity.  The more accessible Pilates becomes, the more it needs qualified instructors and educators to ensure it’s safe, progressive, and true to its principles.

So let’s watch closely.  Because whether you teach in a studio, clinic, or gym, one thing’s clear: Pilates is evolving: and it’s reaching more people than ever before.